Business Studies Department

Head Of Department

Ms.Nahid Abdullah Al Shukaili

Head of BSD
Information System Management
Office phone: +968 25446531

The Business Studies Department of Nizwa College of Technology is aspiring to provide students with a happy learning environment, incorporating traditional as well as newer learning techniques. The focus is on learning rather than traditional teaching and the students are at the core of this process. One of the approaches being promoted in the department is to address the attitude of the students, as attitude is an important component of the Knowledge, Skills and Attitude triad of learning, but unfortunately eclipsed by the heavy weights of knowledge and skills.

In addition to essential subjects like Business Ethics, Formal Logic and Job Search Technique, many soft skills are being imparted to the students in an endeavor to develop a 'complete citizen' rather than a knowledgeable and skilled individual. Empathy is the key to mould the sensibilities of the students towards business and human interaction.

Business Studies Demographics






Total Lecturers


Total Students
Business department logo

About the Department

Business Studies is one of the most sought after disciplines in the modern world reflecting the need for its graduates in most of the sectors in the economy of any nation. The curriculum is designed and developed to meet the challenges of current business environment. The department produces graduates well equipped with the necessary skills and competence to work in both public and private sectors. The Department brochure provides the basic information about the courses in Business Studies at NCT. Class assignments and specialization projects focus on putting knowledge to work. They seek to bridge the gap between theoretical models and business realities. The department is in the process of fulfilling all essential requirements to achieve the quality standards set by the Ministry of Manpower and the Oman Academic Accreditation Authority (OAAA).

Students reading in the library


  1. To provide high quality applied and professional business education in order to produce competent, resourceful and ethical Omani business graduates in different business disciplines.
  2. To train Omani youth, and to qualify them to take up gainful employment in the public and private sectors to achieve the national goal of Omanization, by providing qualified Accounting & Management Technicians.
  3. To enable students to gain comprehensive knowledge and first-hand experience of independently operating business enterprises, by promoting the concept of self-employment, and generating entrepreneurial spirit among the Omani youth.
Students writing

Teaching & Learning Pedagogy Used

Faculty in the department use innovative, student centered teaching styles, and a range of traditional and modern methods which include the following:

  1. Traditional classroom lecture
  2. Discussion-oriented learning
  3. Brain-storming session
  4. Question and Answer session
  5. Project, assignments and case studies
  6. Seminars / Symposia
  7. Guest lectures
  8. Industrial visits
  9. On-the-Job Training
Student talking

What We Offer?

The Business programs at the Nizwa College of Technology have an enviable reputation for high quality and applicability to workplace needs. All courses are designed to equip students with lifelong learning and communication skills that help them excel in their chosen careers.

Business graduates find their skills highly sought-after by many Omani organizations. They are taught by well qualified faculty who ensure that the students gain the practical experience and theoretical and professional training they need to enter the modern business world.

Business programs range through Diploma and Advanced Diploma levels across the following specializations offered based upon GPA merit in each batch intakes.

BSD Research

ID Name Dept/Centre Paper / Presentation / Book Title Year
1 Dr.RenjithKumar.R.Ms. Diana Fernandez BSD Impact Of Consumer Satisfaction On Purchase Of FMCG Products In Sultanate Of Oman 2019
2 Dr.Renjith Kumar.R,Ms. Diana Fernandez BSD Impact of Customer Satisfaction on Repurchase: A Case Study of Branded Fresh Milk in Sultanate of Oman 2019
3 Dr.Renjith Kumar.R,Ms. Diana Fernandez BSD Mapping Of Fmcg Brands Using Brand Apostle Model And The Impact Of Customer Satisfaction On Its Repurchase In Sultanate Of Oman 2019
4 Radhakrishnan Subramaniam1 & Renjith Kumar R.1 BSD Impact of Reality Television Shows on Expatriate Indians in Sultanate of Oman 2015
5 Essam Hussain Al-Lawati , Renjith Kumar. R , Radhakrishnan Subramaniam BSD An Empirical Study on Factors Influencing Business Students’ Choice of Specialization with Reference to Nizwa College of Technology, Oman 2017
6 Dr. Mohammed Rafiq , Mrs. Kavitha Rajan , Mr. Radhakrishnan Subramaniam BSD A Study on Awareness of Academic Probation Among Students Community with Reference to Nizwa College of Technology- Department of Business Studies, Sultanate of Oman 2016
8 Radhakrishnan Subramaniam * Mahanad Mohammed Ali Al Sabahi and Salah Saleh Al Shaqri BSD Multi-Dimensional Scaling and Brand Image Analysis of Select Consumer Durable Products Based on Consumer Perception in Wilayat of Nizwa, Sultanate of Oman 2019
9 Renjith Kumar.R, Diana Fernandez BSD Factors Influencing the Purchase Decision of Smartphone Users 2020