The Business Studies Department of Nizwa College of Technology is aspiring to provide students with a happy learning environment, incorporating traditional as well as newer learning techniques. The focus is on learning rather than traditional teaching and the students are at the core of this process. One of the approaches being promoted in the department is to address the attitude of the students, as attitude is an important component of the Knowledge, Skills and Attitude triad of learning, but unfortunately eclipsed by the heavy weights of knowledge and skills.
In addition to essential subjects like Business Ethics, Formal Logic and Job Search Technique, many soft skills are being imparted to the students in an endeavor to develop a 'complete citizen' rather than a knowledgeable and skilled individual. Empathy is the key to mould the sensibilities of the students towards business and human interaction.
Business Studies is one of the most sought after disciplines in the modern world reflecting the need for its graduates in most of the sectors in the economy of any nation. The curriculum is designed and developed to meet the challenges of current business environment. The department produces graduates well equipped with the necessary skills and competence to work in both public and private sectors. The Department brochure provides the basic information about the courses in Business Studies at NCT. Class assignments and specialization projects focus on putting knowledge to work. They seek to bridge the gap between theoretical models and business realities. The department is in the process of fulfilling all essential requirements to achieve the quality standards set by the Ministry of Manpower and the Oman Academic Accreditation Authority (OAAA).
Faculty in the department use innovative, student centered teaching styles, and a range of traditional and modern methods which include the following:
The Business programs at the Nizwa College of Technology have an enviable reputation for high quality and applicability to workplace needs. All courses are designed to equip students with lifelong learning and communication skills that help them excel in their chosen careers.
Business graduates find their skills highly sought-after by many Omani organizations. They are taught by well qualified faculty who ensure that the students gain the practical experience and theoretical and professional training they need to enter the modern business world.
Business programs range through Diploma and Advanced Diploma levels across the following specializations offered based upon GPA merit in each batch intakes.
|ID||Name||Dept/Centre||Paper / Presentation / Book Title||Year|
|1||Dr.RenjithKumar.R.Ms. Diana Fernandez||BSD||Impact Of Consumer Satisfaction On Purchase Of FMCG Products In Sultanate Of Oman||2019|
|2||Dr.Renjith Kumar.R,Ms. Diana Fernandez||BSD||Impact of Customer Satisfaction on Repurchase: A Case Study of Branded Fresh Milk in Sultanate of Oman||2019|
|3||Dr.Renjith Kumar.R,Ms. Diana Fernandez||BSD||Mapping Of Fmcg Brands Using Brand Apostle Model And The Impact Of Customer Satisfaction On Its Repurchase In Sultanate Of Oman||2019|
|4||Radhakrishnan Subramaniam1 & Renjith Kumar R.1||BSD||Impact of Reality Television Shows on Expatriate Indians in Sultanate of Oman||2015|
|5||Essam Hussain Al-Lawati , Renjith Kumar. R , Radhakrishnan Subramaniam||BSD||An Empirical Study on Factors Influencing Business Students’ Choice of Specialization with Reference to Nizwa College of Technology, Oman||2017|
|6||Dr. Mohammed Rafiq , Mrs. Kavitha Rajan , Mr. Radhakrishnan Subramaniam||BSD||A Study on Awareness of Academic Probation Among Students Community with Reference to Nizwa College of Technology- Department of Business Studies, Sultanate of Oman||2016|
|7||RADHAKRISHNAN SUBRAMANIAM , HARITH AHMED AL-BALHASANI & MOHAMMED ALI AL-BUSAIDI||BSD||DOMESTIC FUEL PRICE HIKE AND PURCHASE OF CARS IN WILAYAT OF NIZWA SULTANATE OF OMAN – A FACTOR ANALYSIS APPROACH||2019|
|8||Radhakrishnan Subramaniam * Mahanad Mohammed Ali Al Sabahi and Salah Saleh Al Shaqri||BSD||Multi-Dimensional Scaling and Brand Image Analysis of Select Consumer Durable Products Based on Consumer Perception in Wilayat of Nizwa, Sultanate of Oman||2019|
|9||Renjith Kumar.R, Diana Fernandez||BSD||Factors Influencing the Purchase Decision of Smartphone Users||2020|