Oman’s economic and business landscape is evolving. Over the next couple of years, it is anticipated that the Sultanate will experience rapid industrialization, anchored on a diverse and well- balanced economy. Educational institutions have to be at the forefront of these transformations and the Business Studies Department (BSD) of the University of Technology and Applied Sciences- Nizwa is well-aware of what these changes entail. As its core objective, the BSD commits to provide a relevant and innovative teaching and learning environment that meets the standards, needs, demands and expectations of students, the labor market, the business sector and the society in general. It promises to inculcate its students not only with the appropriate knowledge and skill set that they should have in their arsenal as businessmen and entrepreneurs but also in imbibing time-held cultural and societal values that enables them to become responsible, dependable and competitive individuals who will positively contribute to the society. The BSD tries its best to apply modern teaching pedagogies in learning situations to make students acclimated with the newest technologies and developments in the business world whether it is in the field of accounting and finance, human resources management or marketing. To this end, all the faculty, staff and management of the BSD welcomes everyone to earn their academic degree in business and wishes all the best in their endeavors.
Business Studies is one of the most sought after disciplines in the modern world reflecting the need for its graduates in most of the sectors in the economy of any nation. The curriculum is designed and developed to meet the challenges of current business environment. The department produces graduates well equipped with the necessary skills and competence to work in both public and private sectors. The Department brochure provides the basic information about the courses in Business Studies at NCT. Class assignments and specialization projects focus on putting knowledge to work. They seek to bridge the gap between theoretical models and business realities. The department is in the process of fulfilling all essential requirements to achieve the quality standards set by the Ministry of Manpower and the Oman Academic Accreditation Authority (OAAA).
Faculty in the department use innovative, student centered teaching styles, and a range of traditional and modern methods which include the following:
The Business programs at the Nizwa College of Technology have an enviable reputation for high quality and applicability to workplace needs. All courses are designed to equip students with lifelong learning and communication skills that help them excel in their chosen careers.
Business graduates find their skills highly sought-after by many Omani organizations. They are taught by well qualified faculty who ensure that the students gain the practical experience and theoretical and professional training they need to enter the modern business world.
Business programs range through Diploma and Advanced Diploma levels across the following specializations offered based upon GPA merit in each batch intakes.
|ID||Auther||Dept/Centre||Research Paper / Presentation / Book Title||Year|
|1||Dr.RenjithKumar.R.Ms. Diana Fernandez||BSD||Impact Of Consumer Satisfaction On Purchase Of FMCG Products In Sultanate Of Oman||2019|
|2||Dr.Renjith Kumar.R,Ms. Diana Fernandez||BSD||Impact of Customer Satisfaction on Repurchase: A Case Study of Branded Fresh Milk in Sultanate of Oman||2019|
|3||Dr.Renjith Kumar.R,Ms. Diana Fernandez||BSD||Mapping Of Fmcg Brands Using Brand Apostle Model And The Impact Of Customer Satisfaction On Its Repurchase In Sultanate Of Oman||2019|
|4||Radhakrishnan Subramaniam1 & Renjith Kumar R.1||BSD||Impact of Reality Television Shows on Expatriate Indians in Sultanate of Oman||2015|
|5||Essam Hussain Al-Lawati , Renjith Kumar. R , Radhakrishnan Subramaniam||BSD||An Empirical Study on Factors Influencing Business Students’ Choice of Specialization with Reference to Nizwa College of Technology, Oman||2017|
|6||Dr. Mohammed Rafiq , Mrs. Kavitha Rajan , Mr. Radhakrishnan Subramaniam||BSD||A Study on Awareness of Academic Probation Among Students Community with Reference to Nizwa College of Technology- Department of Business Studies, Sultanate of Oman||2016|
|7||RADHAKRISHNAN SUBRAMANIAM , HARITH AHMED AL-BALHASANI & MOHAMMED ALI AL-BUSAIDI||BSD||DOMESTIC FUEL PRICE HIKE AND PURCHASE OF CARS IN WILAYAT OF NIZWA SULTANATE OF OMAN – A FACTOR ANALYSIS APPROACH||2019|
|8||Radhakrishnan Subramaniam * Mahanad Mohammed Ali Al Sabahi and Salah Saleh Al Shaqri||BSD||Multi-Dimensional Scaling and Brand Image Analysis of Select Consumer Durable Products Based on Consumer Perception in Wilayat of Nizwa, Sultanate of Oman||2019|
|9||Renjith Kumar.R, Diana Fernandez||BSD||Factors Influencing the Purchase Decision of Smartphone Users||2020|
|10||Dr. Muhammad Tahir||BSD||A Qualitative Study OF Pakistani Working Women’s Advancement Towards Upper Level Managerial Positions||2019|
|11||Muhammad Tahir, Abdul Wakeel||BSD||A Study of the Effects of High Performance Work System on Employee’s Proactive Behavior and Mediating Role of Psychological Empowerment among the Airline Staff in United Arab Emirates||2018|
|12||Dr. Muhammad Tahir, Dr. Nadeem Safwan, Dr. Abid Usman, Dr. Adil Adnan||BSD||Green HRM as Predictor of Firms’ Environmental Performance and Role of Employees Environmental Organizational Citizenship Behavior as Mediator||2020|
|13||Muhammad Tahir , Sajid Rahman Khattak, Nadeem Safwan, Abid Usman, Adil Adnan||BSD||The effects of PSL team characteristics and players’ performance on fans’ emotions and behavioral intention||2019|
|14||Muhammad Tahir||BSD||A QUALITATIVE STUDY OF PAKISTANI WORKING WOMEN’S ADVANCEMENT TOWARDS UPPER LEVEL MANAGERIAL POSITIONS IJARSS vol2 issue 1, Feb 2020||2019|
|15||Muhammad Tahir, Abdul Wakeel||BSD||A Study of the Effects of High Performance Work System on Employee’s Proactive Behavior and Mediating Role of Psychological Empowerment among the Airline Staff in United Arab Emirates||2018|
|16||Dr.Muhammad Tahir, Dr.Nadeem Safwan, Dr.Abid Usman, Dr.Adil Adnan||BSD||Green HRM as Predictor of Firms’ Environmental Performance and Role of Employees Environmental Organizational Citizenship Behavior as Mediator||2020|
|17||Muhammad Tahir , Sajid Rahman Khattak, Nadeem Safwan, Abid Usman, Adil Adnan||BSD||The effects of PSL team characteristics and players performance on fans emotions and behavioral intentions||2019|
|18||Elbert Bryan Vidal||BSD||An Industry Analysis on Causal Variables in Determining Relational Outcomes||2013|
|19||Dr. Mohammed Kutpudeen and Dr. Lenin Kumar Nooney||BSD||Job Satisfaction of the Teaching Staff in NCT||2015|
|20||Dr. Lenin Kumar Nooney||BSD||Comparison of Profitability, Liquidity and Credit Performance of NBO and HSBC Bank in Oman||2016|
|21||Dr. Lenin Kumar Nooney||BSD||EPS and Financial Performance Relationship- Analysis of Selected Banks in Oman||2016|
|22||Dr. Lenin Kumar Nooney and Mr. Bakhtawar Durrani||BSD||IMPACT ON ECONOMIC GROWTH DUE TO DECLINE IN CRUDE OIL PRICE IN OMAN – A YOUTH PERCEPTION||2017|
|23||Dr. Lenin Kumar Nooney||BSD||Historical Background and Growth Trends of Mutual Funds in India||2013|
|24||Dr. Lenin Kumar Nooney||BSD||RELATIONSHIP BETWEEN FINANCIAL PERFORMANCE AND WORKING CAPITAL (A CASE STUDY OF OMAN CEMENT COMPANY SAOG, OMAN)||2018|
|25||Diana Fernandez, Abdul Aziz Mohammed Salim Al-Riyami, Aysha Mohammed Al-Abri, Saddam Said Harib Al-Khatri and Thuraya Nasser Mansoor Al Busaidi,||BSD||Impact of Claim Settlement on Sales of Insurance Policies of Leading Five Insurance Companies in Sultanate of Oman||2021|
|26||Diana Fernandez*, Raghad Abdullah Al Hinai, Sara Salim Al Mahruqi, Sheikah Mohammed Al Sulaimani, Mithaa Nasser Mohammed Al Shukaili and Hafsa Said Al Khatri||BSD||Effect of Workforce Diversity on Employee Performance in a University in Sultanate of Oman||2021|
|27||Dr. Renjith Kumar R, Hajar Ali Salim Al Brashdi, HuriaAbdallahSalim Al Mughairi, Shamsa Abdullah Mubarak Al Rawahi||BSD||An Analysis of Factors Affecting Online Shopping of Homemade Foods in Sultanate of Oman||2020|