Marketing students of Business Studies Department as part of “We care initiatives” of NCT - social responsibility, extended a supporting hand to a Non-Profit Organization by contributing for a good cause. The idea of supporting the NPO emanated from the course on Marketing for Public and Non-Profit Organizations in the Advanced Diploma Level. This course is tutored by Mr. Radhakrishnan Subramaniam.
The idea gained support from the students and (Ms. Khadeeja Salim Said Al Subaihi), a student of this course coordinated the activity with cooperation and active participation of her cohorts and the tutor. The thought behind the whole initiative was well received by the stakeholders and colleagues, more than the amount contributed to the cause. The support was extended online in the presence of 25 students and the course tutor on 16th October 2018 at 12:30 pm. The students also communicated their psychological comfort at extending a supporting hand to a non-profit organization in the region. These activities gives an opportunity for the students to be empathetic and sensitive to the needs of the less privileged and be considerate to their fellow citizens of the country.