The Marketing Section, Business Studies Department, UTAS-Nizwa, has officially launched the PRIME (Professional Innovative Marketing Executive) Project on 21st October 2021. The PRIME project is conceptualized through the inspiration of Ms. Turkiya Al Busaidi, HoS-Marketing and the call of Ms. Nahid Al Shukaili, HoD- BSD to provide relevant and high-impact learning interventions that addresses the professional development needs of BSD students in line with the Oman 2040 vision.
The PRIME Project is an 8-week boot camp which is offered to marketing specialization students in Diploma 2, Advanced Diploma and Bachelor’s degree. In this span of time, the trainees will have hands-on learning on website design, rigorous workshops on professional sales and negotiations and practical learning exercises on customer service delivery. For the first batch, 15 student-participants eagerly registered for the training.
The launching was graced by the presence of Dr. Ahmed Al Shahri, Dean, UTAS- Nizwa and Dr. Hafidh Ambusaidi, Assistant Dean for Student Services and was highlighted by the presence of industry partners from Nizwa. In full support to the program was the General Manager of Golden Tulip Hotel Mr. Sandeep Jaitly and his entourage from the management team Ms. Marivic Suello, Mr. Vikkas Shetty and Mr. Netti Raj Sharma. For the car sales industry, Toyota-Saud Bahwan was represented by Nizwa Manager, Mr. Narendar and Deputy Manager Mr. Adnan Al Hinai while Mr. Narendra Singh and Mr. Nikesh N.V. and Mr. Hamid represented KIA Motors- Nizwa. All of the industry partners have expressed their enthusiasm and full support to the objectives of the program, as this also is in line with their corporate social responsibility drives.
During the launching, Ms. Nahid al Shukaili BSD-HoD delivered the welcoming remarks to the guests and Ms. Turkiya Al Busaidi gave an inspirational message on how the project was put into fruition. On top of this, no less than the President of Open Source Matters-Joomla, Mr. Robert Deutz, gave the key address, where he expressed his enthusiasm for a stronger partnership with the department not only for the PRIME Project but also for the future endeavors of the university.
From here on, the project will take its course to develop professional, innovative marketing executives as both the organizers and the trainees remain optimistic and committed to the success of the project.